Life Extension Europe B.V.

Thank you for visiting Life Extension Europe.

Trust is a cornerstone of our mission. Life Extension Europe is keen on maintaining your trust by guarding personal information that we gather and use.

This Consumer Privacy Notice (Privacy Policy) describes the information that Life Extension Europe and its affiliated companies and subsidiaries gathers about you; how we use and guard this information; the choices you can make about how we use this information; and how you can correct or update your information.

Our sales company, Life Extension Europe B.V. and our marketing company, LifeCare Europe ApS, are jointly responsible for the processing of the personal information we collect from you.

Life Extension Europe is located in the Netherlands, with a supporting office in Denmark.


Service Logistics BV
(to: Life Extension)
Edisonstraat 6
5928 PG Venlo
The Netherlands

Sales office:

Life Extension Europe BV
De Lairessestraat 145c
1075 HJ Amsterdam
The Netherlands

Administration and marketing:
LifeCare Europe ApS
Harbour house II
Sundkrogsgade 19, 2. sal,
2100 København

Life Extension Europe privacy practices are consistent with:

  • The Dutch legislation on handling personal data
  • The Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

Information covered by this policy

This Privacy Policy applies to consumer information, including personal information, gathered and used by Life Extension Europe.

Please read this Privacy Policy carefully and contact us if you have any questions. Personal information is information, or a combination of pieces of information, that could be used to identify you on an individual basis.

Information Life Extension collects

We may gather information about you from a variety of sources. This includes information we gather either directly from you; or when you visit our sites, view our online content or use our other services; and information we gather about you from other sources.

Information we gather directly from you

We gather information directly from you when you choose to participate in our promotion and use our offers, create an account on our websites, call or email us, or otherwise provide information directly to us. The following are examples of information we may gather directly from you:

  • Name
  • E-mail address
  • Delivery address(es)
  • Username and password
  • Telephone number
  • Date of birth, only if you choose to inform us directly
  • Other household information such as gender or product use preferences and/or behaviors, only if you choose to inform us directly
  • Health information related to product usage and medical history, only if you choose to inform us directly
  • Demographic information, only if you choose to inform us directly
  • Payment information (such as a credit card).

Information we gather when you visit our sites, view our online ads or promotions, or use our other services

We use cookies and other technologies to gather information when you visit our sites, view our online advertisements or promotions or use our other services. The following are examples of information we may gather with these technologies:

  • IP address
  • Links you click
  • Life Extension e-mails you open

All of the information we gather about you may be combined to help us improve our communications with you and to develop products and services.

The Legal basis for the processing
We only gather and process your personal information if we have a legal basis for the processing under applicable laws, for example:

  • It is necessary to fulfil an agreement with you
  • We have gathered your consent
  • We legally are obliged to do so

How Life Extension Europe uses this information

Life Extension Europe Business Purposes
We use the information we gather to provide you products, offers, and services, to deliver to you promotions, offers or other content tailored to your interests provided you have accepted such direct marketing, and to conduct other Life Extension business operations.
The following are examples of how we may use the information we gather:

  • Answer your questions or respond to your requests.
  • Send samples, premiums, products, and information.
  • Enroll you in contests, programs, or offers that you request.
  • Process payment for purchases or other services.
  • Create and manage your account.
  • Guard against or identify possible fraudulent transactions.
  • Send you e-mail and/or postal messages with information about Life Extension brands and other content we think may be of interest to you, including brand and service information from carefully selected business partners, provided you have accepted such direct marketing.
  • Develop and provide advertising tailored to your interests, including interest-based advertising provided you have accepted such direct marketing.
  • Personalize your experience on our websites by presenting products and information tailored to you.
  • Analyze the use of our products, services, and advertising.
  • Allow you to participate in social sharing on our websites.
  • Enforce our Terms and Conditions and otherwise manage our business.

Information sharing

The success of our business depends on your trust, and we do not sell your personal information to marketers outside of Life Extension Europe. We share your personal information within Life Extension Europe and as described in this Policy. We do not share personal information with marketers outside of Life Extension Europe unless you consent to such sharing, or as described within this Policy.

The personal data that we gather from you may be transferred to our US supplier,
Life Extension Foundation Buyers Club, Inc.
3600 West Commercial Boulevard
Fort Lauderdale, FL 33309 USA

and thereby stored at, a destination outside the European Economic Area ("EEA"). We put in place appropriate protections to make sure your personal data remains adequately guarded and that it is treated in line with this Notice. These protections include, but are not limited to, appropriate contract clauses, such as standard contract clauses approved by the European Commission, and appropriate security measures.

Third-party service providers

We rely on third-party service providers to perform a variety of business operations on our behalf. In so doing, we may need to share your personal information with them. We provide our service providers with only the personal information they need to perform the services we request, and we require that they guard this information and not use it for any other purpose. For example, we may rely on a service provider to:

  • Fulfil your product and service requests and answer your questions.
  • Host our sites and deliver our email or other communications.
  • Mail product samples, contact contest winners, manage payments or take other actions on our behalf.
  • Analyze our data, sometimes combined with data from other sources, to send you communications.
  • Conduct research and analyze data to improve our products, services, and sites.
  • Perform other services that we request.

Other situations

We may disclose your personal information:

  • As part of the sale of a Life Extension Europe brand to another company.
  • To guard and defend the rights and property of Life Extension Europe (including enforcing our Terms and Conditions).
  • When required by law and/or government authorities.

Personal information retention period

We will retain Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Personal data gathered from our website will be stored for 18 months calculated from your last logon to our website. Before we delete your personal data, we will send you an e-mail where you will be able to give us permission to store your data for another 18 months.

Aggregated and non-personal information

We share aggregated and/or anonymous information that does not identify you for Life Extension Europe business purposes. For example, we may disclose the number of visitors to Life Extension Europe sites or services. We may also share aggregated and/or anonymous information with our business partners for their own business purposes.

Your choices & access to your information & controls

We give you choices about how we communicate with you.

You can stop receiving promotional e-mail messages from Life Extension Europe by following the opt-out instructions provided in any such message you receive. You can also stop receiving promotional e-mail through this Privacy Policy. If you would like to unsubscribe to our newsletter, please adjust your setting in your Account at any time. Or directly in the link in the footer of the newsletter. Alternative, you can contact our Customer Care by phone or mail (, and then they will unsubscribe you from our newsletter.

We will honor your request to stop receiving promotional e-mail and text messages from Life Extension Europe. However, we may continue to send you service-related communications such as e-mails confirming purchases through our website. And we may keep information for record keeping, such as to ensure we fulfill consumer requests not to send particular types of messages. Note we may not be able to fulfill the requested Service and you might not be able to take advantage of all the benefits we communicate on site or in our Premier membership.

Mobile Text Messages. We may send you mobile text messages in relation to shipping notification. If you choose not to include your mobile number in your account, we can only send you an email with update on when to expect your order, not necessary a notification from our shipping partners about trace, changes or location of Pickup location is failed home delivery. In case you give consent for SMS notification for promotional and product update, you can at any time change your setting in your account.


We take steps to keep your personal information accurate. Life Extension Europe provides access to view or updates personal information you provided when you registered online.

We provide you the possibility to exercise certain controls and choices regarding our processing of your information which includes:

  • You may correct, update your registration by contraction Life Extension Europe. If you wish to delete, please update your setting in your account or contact us here: Customer Care
  • You may change your choices for subscriptions and newsletters.
  • You may choose that we shall limit or stop the processing of your personal information.
  • You may choose to withdraw your approval where our processing of your personal information is based on approval.
  • You may request access to the personal information we hold about you and that we amend or delete it and we request third parties with whom we have shared the information with to do the same.

You may exercise your above controls and choices, or request access or deletion of inaccuracies to your personal information, by visiting your account(s) or contacting Life Extension Europe consumer services at If you contact us through Life Extension Europe consumer services we will have to verify your identity for security purposes. Changes may take up to 14 days before they are active.

Should you be of the opinion that we have violated any of personal data rights you are free to lodge a complaint with the supervisory authority in either Holland (domicile for shipping, packing etc.) or Denmark (our marketing domicile).

Life Extension Europe and our third-party service providers use a variety of technologies to assess how our sites are used, to personalize your experience and to deliver you advertising, including online content, tailored to your interests. Some technologies we may use include the following:

Cookies and other technologies

We use the information gathered by cookies to remember who you are to log you in and your preferences, to provide to you advertisements, offers or other content tailored to your interests and to assess how our sites are used. You can accept or decline cookies through your browser settings. To learn more, please look at the cookie settings available in your specific web browser(s).

Interest-based ads

To serve you interest-based ads, we use information such as your interactions with Life Extension Europe sites, content, or services. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.

As is common in the advertising industry, we use cookies, pixels, and other technologies (collectively, "cookies"), which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know what ads are shown to your browser we can be careful not to show the same ads repeatedly.

Working with third parties to show you internet based ads.

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for energy products). Some third-parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you with more relevant and useful advertising.

Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and performance. For information on how to control and delete cookies (including third party cookies) please visit our Cookie policy.

Information security

Life Extension Europe is committed to keeping personal information secure. We have implemented technical, administrative and physical procedures designed to guard personal information against loss, misuse or alteration.
We limit access to personal information to those who have a business need. We keep personal information only for so long as deemed reasonably necessary.

Information transfer

Life Extension Europe may transfer your personal information within Life Extension Europe and/or to other third parties, such as our third-party service providers. Your personal information may be transferred to, stored, and processed in a country other than the one in which it was gathered. When we do so, we transfer the information in compliance with applicable data protection laws.

We have implemented procedures and controls to help ensure that personal information is protected no matter what country it is stored in or transferred to.

Children's online privacy

We do not intend to gather personal information online from children under 13 or as defined by local legal requirements.

Contact Life Extension Europe

If you have questions or concerns regarding your privacy, please contact Life Extension directly. Click here to select your country and be linked to the correct postal and/ or e-mail address to use

Changes to this privacy policy

We will post changes to this Privacy Policy and indicate the effective date when this Privacy Policy is updated. If we make any material changes to this Privacy Policy, we will notify you by sending an e-mail to the e-mail address you most recently provided us or by posting notice of the changes on this site.

Latest review: March 29, 2021.